What drives success for specialty pharmaceuticals?
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Published on: July 25, 2020
Mark Gudiksen1, Edd Fleming, Laura Furstenthal
1McKinsey & Company, 3075A Hansen Way, Palo Alto, California 94304, USA.
Abstract:
Specialty pharmaceuticals have become increasingly important in the global pharmaceutical landscape. Numerous large pharmaceutical companies are moving towards developing therapies for specialty markets, which are attractive owing to factors including the established commercial track record and lower commercial infrastructure costs. In this article, we analyse the key drivers of commercial success and failure for specialty pharmaceuticals.
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