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Updated: Jul 4, 2026

The HoneyComb Paradigm for Research on Collective Human Behavior
Published on: January 19, 2019
Helping others in online games: prosocial behavior in cyberspace
Chih-Chien Wang1, Chia-Hsin Wang
1Graduate Institute of Information Management, National Taipei University, Taiwan, Republic of China. wangson@mail.ntpu.edu.tw
Abstract:
This study examined the reasons players help others in the virtual space of online games. Results of an online empirical survey indicated that both altruism and reciprocity influence prosocial behavior simultaneously. Additionally, the study found that male players are more likely than female players to seek friendship of opposite sex.
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