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Applying the Technology Acceptance Model and flow theory to Cyworld user behavior: implication of the Web2.0 user

Dong-Hee Shin1, Won-Yong Kim, Won-Young Kim

  • 1School of Information Sciences and Technology, Penn State University, Reading, Pennsylvania 19610, USA. dxs75@psu.edu

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|June 10, 2008
PubMed

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