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Selling normal birth: six ways to make birth easier
1JUDITH LOTHIAN is a childbirth educator in Brooklyn, New York, a member of the Lamaze International Board of Directors, and the associate editor of The Journal of Perinatal Education. She is also an associate professor in the College of Nursing at Seton Hall University in South Orange, New Jersey.
The Journal of Perinatal Education
|June 21, 2008
Summary
Childbirth education classes, like Lamaze, may see increased attendance by marketing childbirth as an easier experience, not just a normal one. Focusing on six key care practices can support a smoother labor and birth journey for expectant mothers.
Area of Science:
- Obstetrics and Gynecology
- Maternal Health Education
Background:
- Declining attendance in childbirth classes noted.
- Challenges in encouraging women to choose normal birth.
Purpose of the Study:
- To explore strategies for increasing participation in childbirth education.
- To reframe the marketing of Lamaze classes for broader appeal.
Main Methods:
- Column discussing reader concerns and suggestions.
- Proposal to market Lamaze for an easier birth experience.
Main Results:
- Suggests marketing Lamaze as a method for an easier birth.
- Highlights the potential effectiveness of this marketing approach.
Conclusions:
- Reframing childbirth education marketing may improve attendance.
- Utilizing the six care practices for normal birth can facilitate an easier labor.
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