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Related Concept Videos

Framing Effects03:26

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
Routes of Persuasion02:20

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
Models of Health Promotion and Illness Prevention I01:25

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A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
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Models of Health Promotion and Illness Prevention II01:18

Models of Health Promotion and Illness Prevention II

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Statistical Methods for Analyzing Epidemiological Data01:25

Statistical Methods for Analyzing Epidemiological Data

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Related Experiment Video

Updated: Jun 22, 2026

Creating Dynamic Images of Short-lived Dopamine Fluctuations with lp-ntPET: Dopamine Movies of Cigarette Smoking
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Creating Dynamic Images of Short-lived Dopamine Fluctuations with lp-ntPET: Dopamine Movies of Cigarette Smoking

Published on: August 6, 2013

Proscriptive models and evidence in antismoking advertising.

Abby Lynn Gold1, Elisia L Cohen, Michelle Shumate

  • 1School of Nursing and Health, Minnesota State University, Moorhead, MN 56563, USA. goldabby@gmail.com

Health Communication
|June 24, 2008
PubMed
Summary

Antismoking campaigns often fail to use evidence and instead promote smoking as a rite of passage. This content analysis highlights critical areas for improving the effectiveness of anti-smoking advertisements.

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Area of Science:

  • Public Health
  • Health Communication
  • Media Studies

Background:

  • Antismoking campaigns are crucial public health interventions.
  • The effectiveness of these campaigns relies on their messaging and evidence base.
  • Previous research indicates varied approaches in anti-smoking media.

Purpose of the Study:

  • To analyze the proscriptive models and evidence utilized in television antismoking advertisements.
  • To identify shortcomings in current campaign strategies regarding evidence dissemination and messaging.

Main Methods:

  • A content analysis was performed on 399 television advertisements from the Media Campaign Resource Center database.
  • Advertisements were coded for the presence of evidence, portrayal of smoking consequences, and depiction of smoking behaviors.

Main Results:

  • A significant portion of analyzed advertisements lacked evidence to support their claims.
  • Smoking was frequently depicted without graphic consequences or as a rite of passage to adulthood.
  • Advertisements targeting teenagers were less likely to incorporate evidence compared to those aimed at adults.

Conclusions:

  • Current antismoking television advertisements demonstrate significant room for improvement in their strategic approach.
  • Incorporating robust evidence and avoiding the reinforcement of proscriptive smoking models could enhance campaign efficacy.
  • Future campaigns should prioritize evidence-based messaging, particularly for adolescent audiences.