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Framing Effects

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...

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Related Experiment Video

Updated: Jul 4, 2026

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

Published on: January 12, 2018

Message framing and perinatal decisions.

Marlyse F Haward¹, Ryan O Murphy, John M Lorenz

¹Department of Pediatrics, Division of Neonatology, Columbia University, New York, New York, USA. mhaward@aol.com

|July 4, 2008

Summary

Information framing significantly influences parental decisions on resuscitating extremely premature infants. Non-religious individuals are more susceptible to positive framing, impacting their resuscitation choices.

Area of Science:

Neonatal medicine
Medical ethics
Decision science

Background:

Parental decisions regarding the resuscitation of extremely premature infants are complex.
Understanding factors influencing these critical choices is essential for ethical and effective prenatal counseling.

Purpose of the Study:

To investigate how information framing affects parental decisions on resuscitating extremely premature infants.
To determine if other variables, such as religiousness, influence treatment preferences more than framing.

Main Methods:

A confidential online survey presented hypothetical scenarios of extremely premature births (23 weeks gestation).
Prognostic information was framed either positively (survival with no disability) or negatively (mortality/disability risk).

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Related Experiment Videos

Last Updated: Jul 4, 2026

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

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Published on: January 12, 2018

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A Common Marmoset Model of Mother-Infant Intervention for Breastfeeding Disorders in the Presence of Paternal Inhibition and Maternal Neglect

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Published on: September 22, 2023

Participants chose between resuscitation or comfort care and completed a questionnaire on influencing factors.

Main Results:

76% of participants opted for resuscitation, while 24% chose comfort care.
A significant framing effect was observed: positive framing increased resuscitation preference.
Religiousness moderated framing effects; less religious participants were more swayed by positive framing.

Conclusions:

Framing bias can undermine nondirective prenatal counseling for extremely premature infants.
Individuals with lower religiousness are particularly vulnerable to framing effects in these critical decisions.