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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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[Analysis of coverage of the tobacco issue in Mexican print media]

Silvia Elena Llaguno-Aguilar1, Ana Del Carmen Dorantes-Alonso, James F Thrasher

  • 1Departamento de Investigación sobre Tabaco, Instituto Nacional de Salud Pública, México.

Salud Publica De Mexico
|July 8, 2008
PubMed

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