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Perceptual fluency and affect without recognition

P Anand1, B Sternthal

  • 1Columbia University, Graduate School of Business, New York, NY 10027.

Memory & Cognition
|May 1, 1991
PubMed
Summary

This study provides evidence for affect-without-recognition, where emotional responses occur without conscious awareness. Subjective familiarity, influenced by ear presentation, determined emotional responses to stimuli.

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