Related Experiment Video

Updated: Jul 3, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Predicting health behaviors with an experimental measure of risk preference

Lisa R Anderson1, Jennifer M Mellor

  • 1Department of Economics, College of William and Mary, Williamsburg, VA 23187-8795, USA. lrand@wm.edu

Journal of Health Economics
|July 16, 2008
PubMed

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