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Related Experiment Video

Updated: Jul 3, 2026

Assessment of Social Transmission of Food Preferences Behaviors

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

Practice-specific risk perceptions and self-reported food safety practices.

Alan S Levy¹, Conrad J Choinière, Sara B Fein

¹Center for Food Safety and Applied Nutrition, US Food and Drug Administration, College Park, MD 20740, USA.

Risk Analysis : an Official Publication of the Society for Risk Analysis

|July 23, 2008

Summary

Understanding food safety behavior requires looking beyond self-reports. This study found that specific risk perceptions, not just general knowledge, are key drivers of safe food practices like preparation and cooling.

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Area of Science:

Food Safety
Behavioral Science
Risk Perception

Background:

Self-reported measures often diverge from actual behavior in risk-related domains like food handling.
Cognitive elements, including risk perception and knowledge, are crucial for understanding self-reported safety behaviors.
Existing research highlights the need to identify and correct for biases in survey data on food safety.

Purpose of the Study:

To identify consistent cognitive antecedents for safe food practices (preparation, eating, cooling).
To assess and correct for measurement biases in food safety survey data.
To determine the primary cognitive drivers of safe food behavior.

Main Methods:

Analysis of the 1998 Food and Drug Administration (FDA) Food Safety Survey data.
Assessment of measurement biases, including endogeneity and response bias.
Correction for identified biases to analyze cognitive antecedents of food safety practices.

Main Results:

Endogeneity of food choices was found to affect reports of food preparation practices.
Response bias, linked to knowledge and information search, uniquely affected reports of food cooling practices.
After bias correction, practice-specific risk perceptions emerged as the primary cognitive antecedents of safe food behavior.

Conclusions:

Risk perception is a critical factor influencing specific safe food behaviors.
Educational messages on food safety should target practice-specific risk perceptions for greater effectiveness.
Addressing cognitive biases is essential for accurate analysis of food safety behaviors.