Strategies in the information search process: interaction among task structure, knowledge, and source

The authors explored the information search strategies of 145 individuals in the predecisional stage. Decision-making participants selected pieces of information from a list including relevant and irrelevant data. The authors investigated the influence of the individual's knowledge and information source. In Experiment 1, the authors experimentally manipulated the information source reliability. The results revealed that participants tended to use a sequential strategy when the authors presented information as supplied by a reliable source. In Experiment 2, the authors analyzed the interaction between information source and the individuals' knowledge. When participants believed the source to be reliable, even knowledgeable participants adopted a strategy as sequential as that chosen by naive individuals. In Experiment 3, a mediational model corroborated the hypothesis that the search strategy affects the final judgment. The results were consistent with the constructivist framework, which emphasizes the role of individual, task, and context in the decision-making process.