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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Consumer trust to a Web site: moderating effect of attitudes toward online shopping

Sonia San Martín1, Carmen Camarero

  • 1Department of Business and Administration, University of Burgos, Burgos, Spain.

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|July 29, 2008
PubMed

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