Teenage pregnancy-new tools to support local health campaigns

Teenage pregnancy has remained high in many inner city areas despite several years of campaigns to reduce numbers and to support young people and their families tackle the problem. In this paper we propose new methods to focus local strategies on high-risk areas as well as ranking secondary schools and GP practices most likely to be in contact with young people at risk. The proposed methods proved successful in engaging local schools in a new campaign and have provided a framework for evaluation of local teenage pregnancy rates in years to come.