Related Experiment Video

Updated: Jul 3, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Comparing welfare estimates from payment card contingent valuation and discrete choice experiments

Mandy Ryan1, Verity Watson

  • 1Health Economics Research Unit, Institute of Applied Health Sciences, University of Aberdeen, Foresterhill, Aberdeen, UK. m.ryan@abdn.ac.uk

Health Economics
|August 5, 2008
PubMed

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