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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Alcohol and tobacco marketing: evaluating compliance with outdoor advertising guidelines

Molly M Scott1, Deborah A Cohen, Matthias Schonlau

  • 1The RAND Corporation, Santa Monica, California, USA. mscott@rand.org

American Journal of Preventive Medicine
|August 12, 2008
PubMed
Abstract

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