Related Experiment Video
Updated: Jul 2, 2026

Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis
Published on: November 8, 2024
Happy hours and other alcohol discounts in cafés: prevalence and effects on underage adolescents
Joris van Hoof1, Marieke van Noordenburg, Menno de Jong
1Institute for Behavioral Research, University of Twente, Enschede, The Netherlands. j.j.vanhoof@utwente.nl
Abstract:
Adolescents' alcohol-related attitudes and behaviors may be affected by marketing efforts of the alcohol industry, retailers, and the catering industry. Most research has focused on the effects of commercials and media exposure. This article investigates another aspect of alcohol marketing in the Netherlands: the use of alcohol discounts by cafés. The prevalence of alcohol discounts was studied using unobtrusive café observations and website content analysis. It is estimated that 39% of the cafés offer some kind of cash discount for alcoholic beverages. The effects of alcohol discounts were investigated in a survey among adolescents (14-17 years old, N=409). Adolescents reported using alcohol discounts eight times a year, and consuming more alcohol when discounts were offered. Alcohol discounts, however, do not attract adolescents to visit particular cafés and/or to spend more money when going out. No differences were found between minors (16-17 years) and underage adolescents (14-15 years).
More Related Videos
07:31Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice
Published on: January 7, 2019
05:40The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
Published on: April 28, 2022
Related Concept Videos
CNS Depressants: Alcohol and Nicotine
Protection of Alcohols
Protection
It defines a protecting group as the masking agent to make the more reactive species inert to a given set of conditions. This concept is depicted via the illustration of liquid flow through different outlets in an assembly of pipes. The analogy helps to understand the role...
Substance Use Disorders Affecting Sleep
Understanding the concepts of physical dependence,...
Depressants
Alcohol is a common depressant that can induce a sense of relaxation and reduced inhibition at low doses. Contrary to its occasional...
Drug Abuse and Addiction: Pharmacological Phenomena
Alcohols from Carbonyl Compounds: Reduction
Catalytic hydrogenation is similar to the reduction of an alkene or alkyne by adding H2 across the pi bond in the presence of transition metal catalysts like Raney Ni, Pd–C, Pt, or Ru. Aldehydes and ketones can be reduced by this method, often under mild to moderate heat (25–100°C) and...