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Changing office procedures can grow profits.

Gary Gerber1

  • 1The PowerPractice, USA. drgerber@powerpractice.com

Optometry (St. Louis, Mo.)
|August 21, 2008
PubMed
Summary

Allowing patients to select eyeglass frames before their eye exams can significantly boost practice revenues. This proactive approach enhances the patient experience and optimizes sales opportunities for optical retailers.

Area of Science:

  • Ophthalmic optics
  • Optometry practice management

Background:

  • Patient flow and purchasing behavior in optical retail.
  • Strategies for increasing revenue in optometric practices.

Purpose of the Study:

  • To evaluate the financial impact of pre-examination frame selection on optometric practice revenue.
  • To assess patient engagement with frame selection prior to eye examinations.

Main Methods:

  • Analyzing sales data from optical practices.
  • Comparing revenue metrics between groups with and without pre-selection.
  • Observational study of patient behavior.

Main Results:

  • Practices implementing pre-examination frame selection demonstrated a notable increase in overall revenue.

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  • Patients who pre-selected frames showed higher conversion rates for frame purchases.

    • Conclusions:

    • Pre-selection of eyeglass frames is a viable strategy to enhance revenue in optometric settings.
    • Integrating frame selection into the pre-examination workflow can improve both patient satisfaction and profitability.