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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Psychoactive drug advertising: content analysis

Patrícia C Mastroianni1, Amanda Cristina R Vaz, Ana Regina Noto

  • 1Programa de Pós-Graduação, Escola Paulista de Medicina, Universidade Federal de São Paulo, São Paulo, Brasil. pmastro@fcfar.unesp.br

Revista De Saude Publica
|August 23, 2008
PubMed

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