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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Product placement of computer games in cyberspace

Heng-Li Yang1, Cheng-Shu Wang

  • 1Department of Management Information Systems, National Cheng-Chi University, Taiwan, Republic of China. yanh@nccu.edu.tw

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|August 30, 2008
PubMed

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