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Think, blink or sleep on it? The impact of modes of thought on complex decision making

Ben R Newell1, Kwan Yao Wong, Jeremy C H Cheung

  • 1School of Psychology, University of New South Wales, Sydney, NSW, Australia. ben.newell@unsw.edu.au

Quarterly Journal of Experimental Psychology (2006)
|August 30, 2008
PubMed

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Reason and Intuition

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
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High-Level and Low-Level Awareness

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