Minorities remember more: the effect of social identity salience on group-referent memory

Research on the group-reference effect has confirmed that social identities can affect memory, but few studies have explored the role of identity salience in this effect. Two experiments were designed to fill the gap. In Experiment 1 Tibetan students at one predominantly Han Chinese university showed high ethnic identity salience and better memory for trait adjectives encoded in reference to Tibetans than in reference to Han Chinese. In Experiment 2 Tibetan students at one Tibetan-majority university demonstrated low ethnic identity salience and no differences were found between memory performance under Tibetan-referential processing and Han-referential processing conditions. In comparison, Han participants did not show high ethnic awareness or an ingroup-reference effect in either experiment, due to membership of an ethnic majority (Experiment1) and lack of inter-ethnic contact (Experiment 2). These findings suggest that high salience is a prerequisite for social identities to facilitate memory.