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Related Experiment Video

Updated: Jul 1, 2026

Measuring Engagement of Spectators of Social Digital Games

Measuring Engagement of Spectators of Social Digital Games

Published on: July 3, 2021

Exploring experiential value in online mobile gaming adoption.

Shintaro Okazaki¹

¹Department of Finance and Marketing Research, Universidad Autónoma de Madrid, Madrid, Spain. shintaro.okazaki@uam.es

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society

|September 13, 2008

Summary

This study introduces a new scale to measure why people play online mobile games, finding seven key factors like enjoyment and escapism contribute to user engagement. The research validates this scale using data from Japanese college students.

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Published on: November 22, 2019

Area of Science:

Consumer Behavior
Human-Computer Interaction
Psychology

Background:

The online mobile gaming industry is rapidly expanding, yet the motivations behind consumer engagement remain under-researched.
Understanding consumer motivations is crucial for industry growth and academic inquiry.

Purpose of the Study:

To develop and validate a reliable instrument for measuring experiential value in online mobile gaming adoption.
To identify key factors influencing consumer engagement with mobile games.

Main Methods:

Development of a seven-factor scale measuring experiential value: intrinsic enjoyment, escapism, efficiency, economic value, visual appeal, perceived novelty, and perceived risklessness.
Survey administered to 164 Japanese college students.
Statistical analysis including reliability, convergent validity, discriminant validity, and model fit assessment.

Main Results:

The proposed first-order model demonstrated good empirical fit, high reliability, and strong convergent and discriminant validity.
A single second-order model also showed acceptable fit, supporting the overarching construct of experiential value.

Conclusions:

The developed scale effectively measures experiential value in online mobile gaming.
The findings provide a foundation for understanding consumer motivations and enhancing mobile game design and marketing strategies.