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Related Experiment Video

Updated: Jun 30, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

The value of choice: a qualitative study.

Julie Barnett¹, Jane Ogden, Emma Daniells

¹Department of Psychology, University of Surrey, Guildford, UK. j.barnett@surrey.ac.uk

The British Journal of General Practice : the Journal of the Royal College of General Practitioners

|September 20, 2008

Summary

People prefer having healthcare choices over making them, but value meaningful options. Policy promoting choice for its own sake may erode trust in the doctor-patient relationship.

Area of Science:

Health Services Research
Qualitative Health Research
Patient Experience Studies

Background:

Healthcare policy increasingly emphasizes patient choice.
Understanding patient perceptions of choice is crucial for effective policy implementation.

Purpose of the Study:

To explore how individuals understand and experience choice in healthcare provision.
To identify key themes related to patient perceptions of healthcare choice.

Main Methods:

Qualitative study utilizing semi-structured interviews with 22 participants in South East England.
Template analysis was employed to analyze interview data on general and healthcare choice.

Main Results:

Participants valued choice in principle, but often found the provision of choice options lacked meaningfulness.

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The appearance of choice was sometimes prioritized over substantive choice, potentially indicating a decline in trust.

Information was recognized as essential but insufficient for informed decision-making.

Conclusions:

Individuals prefer having healthcare choices rather than actively making them, prioritizing meaningful options over mere availability.
Healthcare policies advocating for increased choice may face skepticism if they do not ensure meaningful choices, potentially harming the doctor-patient relationship.