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Relationship Formation02:12

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What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
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Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
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People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...
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Related Experiment Video

Updated: Jun 30, 2026

Conscious and Non-conscious Representations of Emotional Faces in Asperger's Syndrome
08:31

Conscious and Non-conscious Representations of Emotional Faces in Asperger's Syndrome

Published on: July 31, 2016

Not so ugly after all: when shame acts as a commitment device.

Ilona E de Hooge1, Seger M Breugelmans, Marcel Zeelenberg

  • 1Department of Social Psychology, Tilburg University, Tilburg, The Netherlands. i.e.dehooge@uvt.nl

Journal of Personality and Social Psychology
|September 24, 2008
PubMed
Summary

Shame motivates prosocial behavior when it is relevant to the situation, acting as a commitment device. However, shame irrelevant to the decision does not influence prosocial actions.

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Area of Science:

  • Psychology
  • Social Psychology
  • Moral Emotions

Background:

  • Shame is often viewed negatively, but moral emotion theories propose it motivates prosocial behavior.
  • A paradox exists between shame's negative perception and its proposed prosocial function.

Purpose of the Study:

  • To investigate the dual role of shame in motivating prosocial behavior.
  • To differentiate the effects of endogenous (situation-relevant) versus exogenous (situation-irrelevant) shame.

Main Methods:

  • Four experiments were conducted using three distinct shame induction methods.
  • Prosocial behavior was measured using two different assessment techniques.

Main Results:

  • Endogenous shame significantly motivated prosocial behavior in individuals with self-interest (proselfs).
  • Exogenous shame did not demonstrate a similar effect on prosocial behavior.

Conclusions:

  • Shame functions as a commitment device, promoting prosocial behavior when relevant to the decision.
  • The interpersonal function of shame is contingent on its situational relevance.