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Related Experiment Video

Updated: Jun 30, 2026

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior
09:49

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior

Published on: April 16, 2014

Attention to upside-down faces: An exception to the inversion effect.

Markus Bindemann1, A Mike Burton

  • 1Department of Psychology, University of Glasgow, 58 Hillhead Street, Glasgow G12 8QQ, UK. markus@psy.gla.ac.uk

Vision Research
|September 24, 2008
PubMed
Summary
This summary is machine-generated.

The face inversion effect, which disrupts face processing, was not observed when inverted faces cued attention. Visual attributes guiding attention to faces are available in both upright and inverted orientations.

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Area of Science:

  • Cognitive Psychology
  • Visual Perception
  • Neuroscience

Background:

  • Face processing is typically impaired when faces are inverted.
  • The face inversion effect is a well-established phenomenon in visual cognition.

Purpose of the Study:

  • To investigate whether the face inversion effect impacts attentional allocation.
  • To determine if visual cues from inverted faces can bias attention.
  • To explore the availability of visual attributes for attention in different face orientations.

Main Methods:

  • A visual cueing paradigm was employed across four experiments.
  • Participants responded to targets following cue displays containing upright and/or inverted faces and objects.
  • Attentional bias was measured by response times to cued targets.
  • Predictiveness of cues was manipulated to assess selective attention.

Main Results:

  • An attention bias towards inverted faces was observed when paired with inverted objects.
  • No attention bias was found when upright and inverted faces were paired.
  • Selective attention could be directed to either upright or inverted faces by manipulating cue predictiveness.
  • These results indicate observers can distinguish faces regardless of orientation.

Conclusions:

  • The face inversion effect does not universally disrupt attentional allocation to faces.
  • Visual attributes influencing attention are accessible in both upright and inverted face stimuli.
  • Attention can be selectively biased towards faces irrespective of their orientation under specific conditions.