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Using bundled prices and deep discounts to obtain managed care contracts: seller beware!
1Boston University School of Management, Boston, Massachusetts, USA. DavidYoung204@cs.com
Abstract:
To achieve the potential of bundled pricing, and thereby help align the incentives of your medical staff and hospital, keep in mind the following points: *Balancing risk, reward, and control; *Aligning responsibility with control; *Linking costs and features; *Developing appropriate information.
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