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Updated: Jun 29, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

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Published on: August 28, 2017

Quit and Win contests for smoking cessation.

Kate Cahill1, Rafael Perera

  • 1Department of Primary Health Care, University of Oxford, Rosemary Rue Building, Old Road Campus, Oxford, UK, OX3 7LF. kate.cahill@dphpc.ox.ac.uk

The Cochrane Database of Systematic Reviews
|October 10, 2008
PubMed
Summary
This summary is machine-generated.

Quit and Win contests show higher short-term smoking cessation rates than baseline but have a low population impact. Deception can affect validity, and more research is needed for international contests.

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Published on: May 24, 2017

Area of Science:

  • Public Health
  • Behavioral Science
  • Health Promotion

Background:

  • Quit and Win contests, originating in the 1980s, are population-based smoking cessation interventions used globally.
  • International contests have been held biennially since 1994, involving numerous countries.

Purpose of the Study:

  • To evaluate if Quit and Win contests achieve higher long-term smoking cessation rates compared to baseline community rates.
  • To assess the program's impact on both participant quit rates and overall community smoking prevalence.

Main Methods:

  • Systematic review of randomized controlled trials and controlled studies.
  • Searches included databases like MEDLINE, EMBASE, and PsycINFO, using terms such as 'quit and win' and 'contest'.
  • Primary outcome was smoking abstinence for at least six months, with biochemical validation where available.

Main Results:

  • Three of five included studies showed significantly higher quit rates (8-20%) in contest participants versus controls at 12 months.
  • The population impact was minimal, with fewer than 1 in 500 smokers quitting due to the contest.
  • High levels of deception were noted in some contests, potentially compromising validity.

Conclusions:

  • Quit and Win contests may increase cessation rates at local/regional levels but have limited population-level impact.
  • Deception in contests can undermine intervention validity.
  • International contests show potential, especially in developing nations, but require more rigorous study.