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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

The psychogalvanometric method for measuring the effectiveness of advertising

G ECKSTRAND, A R GILLILAND

    The Journal of Applied Psychology
    |August 1, 1948
    PubMed
    Abstract

    No abstract available in PubMed .

    Keywords:
    PSYCHOLOGY/tests

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