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Related Experiment Videos

Exploratory and problem-solving consumer behavior across the life span.

J A Lesser1, S R Kunkel

  • 1School of Business Administration, Miami University, Oxford, Ohio.

Journal of Gerontology
|September 1, 1991
PubMed
Summary

This study models adult shopping behavior across the lifespan, integrating cognitive, social, and personality changes. Findings offer age-specific insights into consumer actions throughout adulthood.

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Area of Science:

  • Psychology
  • Consumer Behavior
  • Developmental Science

Background:

  • Adults experience systematic changes in cognitive functioning, social interactions, and personality.
  • Understanding these changes is crucial for explaining variations in behavior across the lifespan.
  • Shopping behavior is a key area influenced by these developmental shifts.

Purpose of the Study:

  • To synthesize existing research on life span changes.
  • To develop age-specific models of shopping behavior.
  • To test these models in a real-world setting.

Main Methods:

  • Literature synthesis on adult development.
  • Development of theoretical models of shopping behavior.
  • Naturalistic field study involving shopper observation and data collection.

Main Results:

  • Empirical validation of age-specific shopping behavior models.
  • Identification of distinct patterns in consumer actions at different life stages.
  • Demonstration of the influence of cognitive, social, and personality factors on shopping.

Conclusions:

  • Age-specific models provide a framework for understanding adult shopping behavior.
  • Developmental changes significantly shape consumer decision-making and actions.
  • Further research can refine these models for marketing and psychological applications.

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