Exploring the cold-to-hot empathy gap in smokers

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Michael A Sayette1, George Loewenstein, Kasey M Griffin

  • 1Department of Psychology, University of Pittsburgh, 3137 Sennott Square, Pittsburgh, PA 15260, USA. sayette@pitt.edu

Psychological Science
|October 25, 2008
PubMed

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