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Gender and online privacy among teens: risk perception, privacy concerns, and protection behaviors
1Department of Marketing Communication, Emerson College, Boston, Massachusetts 02116-4624, USA. seounmi_han_youn@emerson.edu
Abstract:
Survey data from 395 high school students revealed that girls perceive more privacy risks and have a higher level of privacy concerns than boys. Regarding privacy protection behaviors, boys tended to read unsolicited e-mail and register for Web sites while directly sending complaints in response to unsolicited e-mail. This study found girls to provide inaccurate information as their privacy concerns increased. Boys, however, refrained from registering to Web sites as their concerns increased.
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