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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Development and empirical validation of symmetric component measures of multidimensional constructs: customer and

Hans Eibe Sørensen1, Stanley F Slater

  • 1Section for Strategic Organization Design, Department of Marketing and Management, University of Southern Denmark, 5230 Odense M, Denmark. hes@sam.sdu.dk

Psychological Reports
|November 6, 2008
PubMed

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