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Stereotype Content Model

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence categorization, a person will feel...
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Related Experiment Video

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Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
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Social groups that elicit disgust are differentially processed in mPFC.

Lasana T Harris1, Susan T Fiske

  • 1Department of Psychology and Center for the Study of Brain, Mind, and Behavior, Princeton University, Princeton, NJ 08544, USA. ltharris@princeton.edu

Social Cognitive and Affective Neuroscience
|November 6, 2008
PubMed
Summary

Social neuroscience research shows the medial pre-frontal cortex (mPFC) is crucial for social cognition. This study found that making individuating judgments about extreme outgroups increases mPFC activation, counteracting reduced activity.

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Area of Science:

  • Neuroscience
  • Social Psychology
  • Cognitive Science

Background:

  • The medial pre-frontal cortex (mPFC) is considered essential for social cognition.
  • Reduced mPFC activation is observed for extreme outgroups eliciting disgust.
  • Disgust is an emotion directed towards both people and objects.

Purpose of the Study:

  • To investigate if individuating judgments can increase mPFC activation for extreme outgroups.
  • To explore distinct neural processing for outgroups eliciting disgust versus other social emotions.
  • To differentiate neural responses based on judgment type (categorical vs. individuating).

Main Methods:

  • fMRI was used to record neural activity in participants.
  • Participants made either superficial age estimations or individuating food-preference judgments about people.
  • Stimuli included members of extreme outgroups and other social groups.

Main Results:

  • Reduced mPFC activity to extreme outgroups eliciting disgust was replicated.
  • Processing of extreme outgroups was distinct from groups eliciting pity, envy, or pride.
  • Inferring individuating information (food preferences) increased mPFC activation compared to superficial judgments.

Conclusions:

  • The medial pre-frontal cortex (mPFC) shows differentiated processing for extreme outgroups.
  • Individuation strategies can enhance mPFC engagement even for groups that typically elicit disgust.
  • This suggests a nuanced role for mPFC in social cognition, adaptable to judgment context.