Neuroeconomics: opening the gray box

Colin F Camerer1

  • 1Division of Humanities and Social Sciences, California Institute of Technology, Pasadena, CA 91125, USA.

Neuron
|November 11, 2008
PubMed
Summary

Neuroeconomics aims to develop a detailed theory of economic decision-making by integrating neuroscience and economics. This interdisciplinary approach will enhance our understanding of behavior and exchange.