Neuroeconomics: opening the gray box

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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Colin F Camerer1

  • 1Division of Humanities and Social Sciences, California Institute of Technology, Pasadena, CA 91125, USA.

Neuron
|November 11, 2008
PubMed

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