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Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Equity Theory01:26

Equity Theory

Equity theory explains how our sense of fairness influences the dynamics of close relationships. Rooted in social psychology, the theory posits that individuals evaluate fairness by comparing the ratio of their contributions to the rewards they receive. Relationship satisfaction is highest when these ratios are perceived as balanced between partners, promoting mutual reciprocity and a sense of justice.Equity vs. Equality in RelationshipsEquity is distinct from equality. Fairness does not...
Self-Evaluation: Self-Enhancement and Self-Verification03:00

Self-Evaluation: Self-Enhancement and Self-Verification

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
Factors Influencing Attraction IV: Reciprocity01:28

Factors Influencing Attraction IV: Reciprocity

Reciprocity in attraction is fundamental to social and romantic relationships, shaping how individuals form and maintain connections. The psychological principle underlying this phenomenon is that people tend to like those who express liking toward them. Balance theory supports this tendency, suggesting that mutual attraction fosters psychological harmony, whereas one-sided affection leads to discomfort and cognitive dissonance.The Psychological Mechanisms Behind ReciprocityWhen individuals...
Self-Evaluation Maintenance Model01:29

Self-Evaluation Maintenance Model

The Self-Evaluation Maintenance (SEM) model offers a psychological framework to understand how individuals’ self-esteem is influenced by the achievements of others, particularly those with whom they share close personal bonds. The SEM model operates when personal rather than social identity guides individuals. Central to this model is the notion that individuals have an inherent desire to preserve a favorable self-image, which is continuously shaped by interpersonal comparisons and...

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Related Experiment Video

Updated: Jun 28, 2026

Virtual Agent for Real-Time Motivational Interviewing by Integrating Adaptive Nonverbal Behavior and Language Models
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Virtual Agent for Real-Time Motivational Interviewing by Integrating Adaptive Nonverbal Behavior and Language Models

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Which thoughts count? Algorithms for evaluating satisfaction in relationships.

Shelly L Gable1, Joshua Poore

  • 1Department of Psychology, University of California Santa Barbara, Santa Barbara, CA 93106-9660, USA. gable@psych.ucsb.edu

Psychological Science
|November 13, 2008
PubMed
Summary

Relationship satisfaction depends on individual goals. Strong approach goals emphasize positive relationship aspects, while strong avoidance goals focus on negative ones, altering satisfaction definitions.

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Area of Science:

  • Psychology
  • Social Psychology
  • Relationship Science

Background:

  • Individuals exhibit varying motivations in relationships, categorized as approach goals (seeking incentives) and avoidance goals (mitigating threats).
  • These distinct goal orientations may influence how relationship satisfaction is perceived and evaluated.

Purpose of the Study:

  • To investigate whether the strength of approach and avoidance goals differentially impacts the evaluation of relationship satisfaction.
  • To explore how individual differences in goal pursuit shape subjective assessments of romantic relationship quality.

Main Methods:

  • Participants were prompted multiple times daily to report on positive (passion) and negative (insecurity) thoughts concerning their romantic partners.
  • Overall relationship satisfaction was assessed at the end of each day.

Main Results:

  • Individuals with stronger approach goals tended to weigh positive relationship features more heavily.
  • Individuals with stronger avoidance goals placed greater emphasis on negative relationship features.
  • The assessment algorithms for relationship satisfaction varied significantly based on the strength of participants' approach and avoidance goals.

Conclusions:

  • Relationship satisfaction is not a fixed metric but is dynamically defined by an individual's dominant goal orientation.
  • Findings suggest that variations in satisfaction evaluations stem from differing definitions of what constitutes satisfaction, rather than mere subjective biases.