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Teaming up to crack innovation and enterprise integration
James I Cash1, Michael J Earl, Robert Morison
1Harvard Business School, Boston, MA, USA. jcash@hbs.edu
Harvard Business Review
|November 18, 2008
Summary
Chief information officers (CIOs) leverage technology for business growth through innovation and integration. This drives new products, services, and improved organizational performance.
Area of Science:
- Business Strategy
- Information Technology Management
Background:
- CEOs increasingly rely on Chief Information Officers (CIOs) and IT departments for business expansion.
- Technology is identified as a critical enabler for achieving growth objectives.
Purpose of the Study:
- To highlight the dual role of technology in driving business growth via innovation and integration.
- To define innovation and integration within the context of corporate strategy.
Main Methods:
- Conceptual analysis of technology's role in business growth.
- Definition and explanation of innovation and integration strategies.
Main Results:
- Technology fuels growth through novel product/service development (innovation).
- Technology enhances operational efficiency by integrating diverse business units, functions, and sites.
- Integration allows for cross-functional improvements and cost structure optimization.
Conclusions:
- Strategic implementation of technology is key for both pioneering new ventures and streamlining existing operations.
- CIOs and IT organizations are pivotal in harnessing technology for competitive advantage and sustainable growth.
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