Ratio and difference comparisons of expected reward in decision-making tasks

Darrell A Worthy1, W Todd Maddox, Arthur B Markman

  • 1Department of Psychology, University of Texas, Austin, TX 78712, USA. worthyda@mail.utexas.edu

Memory & Cognition
|November 19, 2008
PubMed
Summary

Human choice models often compare expected values (EVs), but the method matters. Comparing EVs using a ratio, rather than a difference, significantly alters decision-making behavior.

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