Related Experiment Video
Updated: Jun 27, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
The paradoxical consequences of revenge
Kevin M Carlsmith1, Timothy D Wilson, Daniel T Gilbert
1Department of Psychology, Colgate University, Hamilton, NY 13346, USA. kcarlsmith@colgate.edu
Abstract:
People expect to reap hedonic rewards when they punish an offender, but in at least some instances, revenge has hedonic consequences that are precisely the opposite of what people expect. Three studies showed that (a) one reason for this is that people who punish continue to ruminate about the offender, whereas those who do not punish "move on" and think less about the offender, and (b) people fail to appreciate the different affective consequences of witnessing and instigating punishment.
Related Concept Videos
Hindsight Biases
The Stanford Prison Experiment
Robbers Cave
Jealousy in Romantic Relationships
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Cognitive Dissonance

