Nurse education in the market place

The education and training of health service professionals and non-professionals is set to be driven by a market-place philosophy which will exert and endorse competition and control via rapidly evolving change and reform. Helen Field's article seeks to provide an outline of such reform within the National Health Service education and training arena. In particular, it considers how the education of nurse professionals will fare in a system which focuses more accurately on efficiency, cost effectiveness, quality and marketing of educational provision.