Hospital employee job resourcefulness: an empirical study and implications for health care marketing

In today's competitive hospital marketing environment, it is imperative that administrators ensure that their hospitals are operating as efficiently and as effectively as possible. "Doing more with less" has become a mandate for hospital administrators and employees. The current research replicates and extends previous work devoted to this topic by examining the job resourcefulness construct in a hospital setting. Job resourcefulness, an individual difference variable, assesses the degree to which employees are able to overcome resource constraints in the pursuit of job-related goals. The work builds upon previous work and contributes to the hospital marketing literature by examining the relationships between resourcefulness, personality influencers, role stressors, and job tenure. Research implications and suggestions for future work in the area are presented.