Connecting the dots within: creative performance and identity integration
Related Experiment Video
Updated: Jun 27, 2026

Virtual Hand with Ambiguous Movement between the Self and Other Origin: Sense of Ownership and 'Other-Produced' Agency
Published on: October 28, 2020
Chi-Ying Cheng1, Jeffrey Sanchez-Burks, Fiona Lee
1School of Social Sciences, Singapore Management University, Singapore, 178903, Republic of Singapore. cycheng@smu.edu.sg
Abstract:
In two studies drawing from social identity theory and the creative-cognition approach, we found that higher levels of identity integration--perceived compatibility between two social identities--predict higher levels of creative performance in tasks that draw on both identity-relevant knowledge domains. Study 1 showed that Asian Americans with higher identity integration were more creative in developing new dishes using a given set of ingredients, but only when both Asian and American ingredients were available. Study 2 showed that female engineers with higher identity integration were more creative in designing a product, but only when the product was targeted to female users. These findings suggest that the psychological management of multiple social identities may be related to accessibility of multiple knowledge domains, which in turn influences creativity.
Related Concept Videos
Processes of Self-Presentation
Impression Management Techniques I: Managing Appearances
Role-Based Identity
Self Within Cultural Contexts
Social Foundations of Self IV: Self in Digital Communication
Ethnic Identity within a Larger Culture
