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Design elements for the development of cancer education print materials for a Latina/o audience
Lydia P Buki1, Silvia I Salazar, Viviana O Pitton
1Department of Kinesiology and Community Health, University of Illinois, Urbana-Champaign, Illinois 61820, USA. buki@illinois.edu
Abstract:
Health educators can help reduce cancer disparities in Latino populations through the creation of effective print materials. In this effort, the National Cancer Institute conducted a comprehensive needs assessment to identify key design elements of cancer education programs and create a cost-effective process that would ensure consistency in the development of materials. This article introduces the Checklist of Design Elements for the Development of Cancer Education Print Materials for Latina/o Audiences (CEMLA), which includes a total of 10 design elements related to the process of developing materials and content. Using social learning theory as a theoretical framework, design elements are included that reflect cultural sensitivity at the surface and deep structure levels. This is the most comprehensive effort to date to integrate and synthesize theory and application in the design of materials for this audience.
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