Related Experiment Video
Updated: Jun 26, 2026

Using Electroencephalography Measurements and High-quality Video Recording for Analyzing Visual Perception of Media Content
Published on: May 26, 2018
Neural correlates of winning and losing while watching soccer matches
Hye Ju Park1, Ren Xi Li, Jingu Kim
1Performance Psychology Laboratory, Kyungpook National University, Sanghyukdong Bukgu, Daegu Republic of Korea.
Abstract:
The purpose of this study was to examine the emotions experienced by spectators when their favorite team wins or loses a soccer match using fMRI. Those who watched winning scenes showed activation of the right and left occipital lobes, left temporal lobe, left limbic lobe, middle occipital gyrus, superior temporal gyrus, cuneus, and uncus. Those who watched losing scenes showed activation of the right frontal lobe and right limbic lobe. This result suggests that emotional suppression is much stronger in negative emotional responses than in positive responses.
Related Concept Videos
Social Facilitation
Brain Imaging
These technologies include computerized axial tomography (CAT or CT scans), positron-emission tomography (PET scans), magnetic resonance imaging (MRI), functional magnetic resonance imaging (fMRI), and Transcranial Magnetic Stimulation (TMS).
