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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Mainstream economics and sense-making.

Sergio Salvatore¹, Guglielmo Forges Davanzati, Silvia Potì

¹Department of Educational, Psychological and Teaching Science, Via Stampacchia, 45, 73100 Lecce, Italy. sergio.salvatore@ateneo.unile.it

Integrative Psychological & Behavioral Science

|January 8, 2009

Summary

This study introduces a semiotic approach to economics, viewing economic phenomena as communicative acts tied to sense-making. Understanding the underground economy through this lens offers new theoretical insights into economic systems.

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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

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Perspectives on Neuroscience

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Published on: July 31, 2007

Area of Science:

Economics
Semiotics
Sociology

Background:

Traditional economic models often overlook the communicative and sense-making aspects of economic phenomena.
The underground economy, a complex area of study, presents unique challenges for conventional economic analysis.

Purpose of the Study:

To propose a semiotic framework for understanding economic phenomena.
To explore the conceptualization of the underground economy through the lens of sense-making processes.
To advocate for a more integrated view of the economy within the broader semiotic flow of life.

Main Methods:

A theoretical approach integrating semiotic principles with economic concepts.
Analysis of the underground economy as a case study.
Conceptualization of economic phenomena as communicative acts embedded in sense-making.

Main Results:

Economic phenomena are inherently communicative and contingent on sense-making.
Viewing the underground economy through sense-making offers novel theoretical perspectives.
Economic and sense-making processes are reciprocally and circularly embedded.

Conclusions:

A semiotic approach provides a more realistic and nuanced understanding of economic phenomena.
Rethinking economic phenomena as part of a continuous semiotic flow is crucial for theoretical advancement.
The economy is shaped by sense-making, and sense-making constitutes the semiotic substance of the economy.