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Published on: April 3, 2026
The Americanization of the Croatian language
Brigita Bosnar-Valković1, Nevenka Blazević, Anamarija Gjuran-Coha
1Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia. Brigita.Bosnar-Valkovic@fthm.hr
Abstract:
The USA is spreading their political, military, economic, scientific, artistic and cultural mission throughout the world. The aim of this paper is to bring to the attention the Americanization of the Croatian language particularly evident in the newly adopted language manners, in teenage language, in specialist languages, in the field of advertising and in political correctness. The spread of Americanization of the Croatian language has both negative and positive effects. Positive effects can be regarded as enrichment of the Croatian language, whereas the negative ones endanger its deep structure. Positive effects should be supported and negative minimized through the cooperation between experts in linguistics and politics.
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Translation is the process of synthesizing proteins from the genetic information carried by messenger RNA (mRNA). Following transcription, it constitutes the final step in the expression of genes. This process is carried out by ribosomes, complexes of protein and specialized RNA molecules. Ribosomes, transfer RNA (tRNA), and other proteins produce a chain of amino acids—the polypeptide—as the end product of translation.
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