New market, new challenge, new opportunity (2)--user context research
Jiang Jiehui1, Prabhu Kandachar
1Faculty of Industrial Design Engineering, Delft University of Technology, the Netherlands. J.Jiang@tudelft.nl
Abstract:
China has a largest population in the world (1.3Billion) and 0.9 Billion is rural population. Most of rural people earn less than US$3/day, and they are called 'Base of the economic pyramid (BoP)'. A new research project has been initiated on 'The Healthcare Design for China Rural BoP' to the PhD of first author. This paper is about one part of this research: user context research. Two main processes will be introduced in this step: Qualitative research and quantitative research. Some healthcare needs in China rural like 'Cancer early detection' has been found as the insights of this research.
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