Subliminal priming of autobiographical memories

Christopher T Ball1, Jaclyn Hennessey

  • 1Psychology Department, College of William & Mary, Williamsburg, VA 23187-8795, USA. ctball@wm.edu

Memory (Hove, England)
|January 27, 2009
PubMed
Summary

Subliminal priming with affect words or life periods influenced autobiographical memory retrieval. Negative priming effects were observed, potentially explaining mood-incongruent recall in memory research.

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