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Updated: Jun 26, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Subjective patterns of randomness and choice: some consequences of collective responses
Ruma Falk1, Raphael Falk, Peter Ayton
1Department of Psychology and School of Education, Hebrew University of Jerusalem, Israel. rfalk@cc.huji.ac.il
Abstract:
Any individual's response intended to be random should be as probable as any other. However, 3 experiments show that many people's independent responses depart from the expected chance distribution. Participants responding to instructions of chance and related concepts favor the available options unequally in a similar way. Consequently, in hide-and-seek games, hiders converge on certain locations and are thereby detected beyond chance by seekers who share their preferences. People agree on salient and on nonsalient options, both of which are preferred under different instructions and even in the absence of instructions. Group responses strongly correlate under diverse, even opposing (e.g., competitive and cooperative) directions. Apparently, common default tendencies, combining random and aesthetic choices, are only somewhat modified under specific instructions. Maximal agreement with others is obtained through one's own aesthetic choices. Hence, implementing one's personal aesthetic preferences succeeds in matching others' choices even better than deliberate mutual coordination efforts. These results broadly replicate in 1- and 2-dimensional tasks. Implications of the findings, their possible roots, and their connection to constructs from, e.g., game theory and subjective-complexity research, are discussed.
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