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Updated: Jun 26, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
Published on: April 12, 2018
[No difference found between cognitive processing of self-face (self-name) and other's face (other's name) using a
Mayuko Shiota1, Takashi Horiuchi
1Graduated School of Humanities and Social Sciences, Okayama University, Tsushimanaka, Okayama 700-8530, Japan. dhu18109@cc.okayama-u.ac.jp
Cognitive processing of self-face and names is similar to processing others' faces and names. Reaction times were fastest when prime stimuli matched target stimuli for both self and others.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Social Psychology
Context:
- Investigates cognitive processing of self vs. other stimuli.
- Utilizes the interactive activation and competition (IAC) model.
- Examines processing of faces and names.
Purpose:
- To determine if cognitive processing differs for self-face/name versus other's face/name.
- To test predictions of the IAC model regarding self-referential processing.
- To propose a modified IAC framework for face and name recognition.
Summary:
- Two experiments used face and name stimuli (self and famous others).
- Participants judged target gender; reaction times were fastest when prime matched target.
- Identical reaction time patterns for self and other stimuli suggest similar cognitive processing.
Impact:
- Suggests no fundamental difference in cognitive processing between self and other stimuli.
- Provides empirical data to refine the IAC model for self-recognition.
- Highlights the role of stimulus identity in cognitive processing efficiency.
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