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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Introduction: beyond presence.

M P Huang1

  • 1University of Michigan, Ann Arbor, MI 48109-0390, USA.

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|January 31, 2009
PubMed
Summary
This summary is machine-generated.

Researchers explored the concept of presence, or the feeling of being in a virtual environment. Current research shifts focus from technology to individual psychological factors influencing virtual interactions and experiences.

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Area of Science:

  • Human-Computer Interaction
  • Virtual Reality Studies
  • Cyberpsychology

Background:

  • Presence is a key concept in virtual reality (VR) and remote interaction.
  • Existing research often focuses on technological or environmental factors.
  • A gap exists in understanding individual psychological influences on virtual presence.

Purpose of the Study:

  • To review the development and definition of presence research.
  • To highlight the bias in previous research towards technology attributes.
  • To emphasize the importance of individual psychological, cognitive, and attentional variables in virtual interactions.

Main Methods:

  • Literature review of presence research.
  • Conceptual analysis of presence definition and measurement.
  • Identification of research biases and future directions.

Main Results:

  • Presence research has evolved significantly with advancements in VR and remote technologies.
  • A historical bias exists, overemphasizing external factors over internal user variables.
  • Current research trends are exploring new models that incorporate individual differences.

Conclusions:

  • Future research should investigate psychological, cognitive, and attentional factors for a deeper understanding of virtual interactions.
  • Expanding the concept from 'virtual presence' to 'virtual experience' is crucial.
  • This shift will provide a more holistic view of user engagement in virtual environments.